Identidade visual e embalagens para a Uva sem Caroço, uma doceria irreverente que leva humor e originalidade como ingredientes principais. Embora os cookies sejam o carro-chefe, o cardápio também inclui tortas e bolos com um toque inusitado — doces clássicos transformados em experiências memoráveis.
A identidade precisava traduzir o espírito leve, provocador e bem-humorado da marca, a começar pelo próprio nome: Uva sem Caroço, acompanhada do slogan “Calma, não é fruta.” O logotipo exclusivo e dinâmico, combinado ao uso do símbolo da uva para representar uma confeitaria, reforça o caráter disruptivo da marca e sua proposta nada convencional.
Visual identity and packaging design for Uva sem Caroço, a bold and irreverent bakery that blends humor and originality as its main ingredients. While cookies are the flagship product, the menu also features pies and cakes with unexpected twists — turning classic sweets into memorable experiences.
The visual identity needed to capture the brand’s light, provocative, and playful spirit — starting with its very name, Uva sem Caroço (which translates to “seedless grape”), and the slogan “Relax, it’s not a fruit.”
The custom, dynamic logo, along with the use of a grape symbol to represent a bakery, reinforces the brand’s unconventional nature and its delightfully disruptive approach.
Visual identity and packaging design for Uva sem Caroço, a bold and irreverent bakery that blends humor and originality as its main ingredients. While cookies are the flagship product, the menu also features pies and cakes with unexpected twists — turning classic sweets into memorable experiences.
The visual identity needed to capture the brand’s light, provocative, and playful spirit — starting with its very name, Uva sem Caroço (which translates to “seedless grape”), and the slogan “Relax, it’s not a fruit.”
The custom, dynamic logo, along with the use of a grape symbol to represent a bakery, reinforces the brand’s unconventional nature and its delightfully disruptive approach.
